نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری آینده پژوهی دانشگاه جامع امام حسین (ع)، تهران، ایران
2 استادیار پژوهشکده ولی عصر عج دانشگاه جامع امام حسین ع، تهران، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
purpose: Civilizations create their own media, and social changes keep pace with technological changes. Given the rapid advancement of technology and innovation in all dimensions and fields, various challenges will arise for organizations, especially media organizations, in the future, including economic, social, political, organizational, etc. This research seeks to answer the main question, "What will future media organizations be like in a 10-year horizon?"
Research Methodology: For this purpose, literature review methods were used to collect factors and trends affecting the future of these organizations, and the expert panel method was used to analyze the information obtained.
Findings: During this process, 19 trends, 10 propositions related to the future, and three images for the future of media organizations in the desired horizon were summarized and compiled.
Conclusion: Future media organizations in the first image are super organizations, with private ownership and global reach, technology-oriented, and with a platform approach in content production and distribution; In the second image, large government organizations with government budgets and quasi-governmental governance, lack of efficient use of technology and a production and distribution approach in providing content; in the third image, small, private and agile organizations (teams) that operate on the basis of technology to produce content and distribute it on platforms. Finally, considering these three images, strategies were presented from the perspectives of both government and private actors.
کلیدواژهها [English]
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